Spotify Is Planning a New Version of Its Free Music Service
- Non-paying listeners are key source for subscription streaming
- Fresh off going public, service seeks to boost user growth
This article is for subscribers only.
Spotify Technology SA is developing a new version of its free music service, the first big product change since the streaming company went public last week, according to people familiar with the matter.
The company is tweaking the free service to make it easier to use, especially for customers on mobile phones, said the people, who asked not to be identified because the plans are still private. An announcement is expected within a couple weeks.